More and more people and companies run social networks to do business, How are you? Usually those present in social networks are connected to network with friends, family or having a good time watching videos or playing. Words are not expecting a merchant.
But many people and businesses are social networking Do you do business? How could you measure whether our actions in the social networks are on track? What actions tell us whether we are profitable?
Traffic to our websites .- If any action in social networks is to share links from our web site, the best indicator of a good deed will be the increase of traffic to our sites, we can check with Google analytics or Alexa.
Our brand awareness has in social networks is a window to make us popular, not for business looking to sell something. If our actions are effective popularizing brand will notice that more people know, as a result there will be more searches of our brand in Google, as an indicator to measure is the number of searches on Google the name of your brand or product.
Influence on the web .- What measurements indicate that influenced the social networks?
Publication of our content on other blogs or websites citándote source
* Number of comments for each post published updates or
* Retweets number in your Twitter and Facebook
Advertising cost savings .- Advertising is the act of being present in traffic channels that interest us and measurement means more visits to our websites, more sales, more business, etc. Social networks provide us a way to be visible in a channel with thousands of people. Effective action must be reflected in the balance of our business.
Now you can measure many other parameters. But measures of the actions presented are the basic step that must meet the good deeds in social networks. Other parameters can be measured:
* Value Conversion
* Percent Growth
* Cost of acquiring a customer
* Percentage of loyalty
* Interventions customer service team