Restlessness, excitement, anger, resentment are some of the sensations caused China among Western businessmen. Even the Spanish government has not remained impassive in front of his unstoppable advance: the visit of Spanish President José Luis RodrÃguez Zapatero, or the China Plan are examples of this sensitivity to the Asian country.
Aware of the importance of China for Spanish companies and the difficulties it presents, the Recoletos Group has organized the conference “Investment Strategy and Business Management in China.” A forum where experts and entrepreneurs established in this region shared their experiences with the audience.
Eduardo Morcillo, general director for Spain Interchina Investment Consulting, has spent some years in China and has known about this market: “It is the seventh world power in terms of GDP and in 2010 their match in the German economy.” Morcillo believes the country is in the process of economic development and now roiling the industry phase medium-weight, “while in the developed countries focuses on economic development services.”
In this economic development, China has gone from producing low value added to average value added. “This is worrying for Spain, because it is the point where it traditionally has placed the Spanish industry.” This change has given rise to two types of entrepreneurs: “The Champion China, with the best equipment and with the support of the Government and manufacturer of low cost, highly skilled and very competitive, “explained Moreau.