Business Tips and Info
children we want business as a profession they work at their parents, how should our attitude as a parent to face it. Are we a priori or just want to follow her wishes. I think this case is no less experienced businessmen, including my own, that is when my son was still in junior high school also had a desire to be a businessman War net.
In my opinion, it naturally happened, because perhaps our children are familiar with the business atmosphere. Although, not a few children businessman who did not want to aspire to be a businessman, because he knows his father is very busy. Meanwhile, to educate himself was not easy. The problem, is a very large factor of emotional closeness, and it can sometimes be the obstacle of child development itself.
Meanwhile, I see not the schools that prepare a person to be businessmen. So, if your child wants to be a businessman, it is deemed necessary to have other people who we believe to be a mentor or mentor.
Only, we are involved in the mentor of the family, still must be well planned. And, to be successful, according to Patricia Skiff, a columnist in “Entrepreneur Magazine”, we must consider the factors below.
The first factor, we must know who the people who became his mentor. Have skills and can provide guidance, it is a major requirement. And we as parents, should be more used to believe before we involve the mentor in guiding our children.
The second factor, what we need to know the mentor. This means that before a mentor from outside the family that determines the rules in providing guidance, should we need to explain to the mentor, whatever be the motion, and what is its responsibility. For instance, he should be able to educate our children discipline.
The third factor, is what not to do the mentor. For example, he should not try to “sabotage” in the mentoring process itself. Because, in fact the essence of mentoring is how to provide input for our children’s ability in business. So the process is later, will make our children more mature in the business.
Therefore, I think, sort of a mentoring program that we should plan for a limited period, 5 or up to 10 years. Because, as this is, we as entrepreneurs will retire or rest. Meanwhile, our children when it was ready to become entrepreneurs.
There is one interesting business advice that is taught by Robert T. Kiyosaki, author of “Rich Dad, Poor Dad”, who became Best Seller. Tips that reads, “After we successfully build a business then do not forget to buy the property. In addition we have an income from the business that we run, we also benefited from the gain will increase the value of the property “. I think, right Kiyosaki. Advice was actually the key word is the cause, why the rich get richer. Because rich people are always smarter to buy the property that each time will continue to multiply in value, that’s what makes it richer.
However, long before reading the book, as an entrepreneur I’ve been practicing it since the first. Therefore, there is additional advice I can give to you in buying the property from the profits that you build a successful business. Business proposition reads, “If you intend to buy property, not according to the capability of available funds. Even better buy a property with bank debt. Therefore, the less money you spend to buy the property, the greater your advantage “.
Clearly, if we had a fund of Rp 400 million do not buy a property fund worth fitting that we have. Did not buy a property does not have cash. Can the credit. So should you solve it RP 400 million for four properties, each instance you simply purchase a down payment of Rp 100 million, the remaining USD 300 million from the bank. Well, if you only buy one property valued at USD 400 million, then five years later you will only receive its profits doubled the price of one property only. But if four properties, five years later of your property which was originally 400 million has doubled to Rp 2 billion. So the four properties to be 8 billion.
Perhaps you ask, why buy a property with debts of more profitable? It helps us see the business advice from Dolf De Roos, consultant Robert T. Rich dad Kiyosaki in his book, “Real Estate Riches” Dolf wrote, “I do not buy a property to buy land, Karenina unproductive. I do not buy property for the building because it needed maintenance. And, I do not buy a rental property because it needed management. The strongest reason I bought the property is to get the debt. The reason is simple, “The amount of debt is always the same, but the asset values ??continue to soar”.
With business picking advice, my advice, we should not be afraid owed to the bank to buy the property. Change your mindset, that debt would be inviting trouble for you. It is to learn to foster confidence in the debt so-so start with a small value. But, once you succeed you are not seeking debt to the bank, but banks that would seek to take your debt.
Nothing wrong with that necessarily arise among entrepreneur joked that, “if you dare debt of Rp 50 million, you are have a problem. But if you dare to Rp 50 billion debt. Bank which will have a problem. Believe me, the more often we dare debt, banks will increasingly come to believe in our business. “You dare to try?
The Importance of A Brand
In addition to the above reasons there are several reasons why a brand for the product is very important to the success of small businesses and also large-scale business ventures.
- Brand differentiate products with competitors’ products. Brand will give different identification with other products. Identification of the product is also beneficial in terms of advertising and promotion.
- Adding the product, consumers see the brand as a benchmark and add value to a product.
- The brand can add to the image of a product. Consumers also tend to choose products that are branded as more trustworthy, the origin of the product can be investigated.
- The need to manage the brand would be perceived by the entrepreneurs of Small Business which will open a branch.
Considering some of these benefits, one of the tips to build a successful business is to manage the brand for the products we have. Beik product that will more easily recognizable if you have a specific brand.
If anyone says “What’s in a Name” as if the name is something that is purely symbolic. So it is with a product, brand is a name for a product. From the concept of a brand is the identification of goods or services sold or produced by persons or groups. Thus it can be distinguished quality, type and other identification of each product. Most Small Business Group considers that the brand is only necessary for products which are owned by big companies, is to group the Small Business is not important a brand. In addition there is concern by using a certain brand will lead to expenditures for taxes swelled. Such thoughts should need to be reviewed, because by creating a brand for its products will be key to the success of small businesses in marketing their produce results.
The condition for this government and the concentration of small and medium businesses are still struggling on their own capital issues. Mentoring and development of Small and Medium Enterprises in the effort of making the brand a product still feels lacking. Small entrepreneurs from abroad who go to Indonesia generally have a pretty strong brand, so it can compete in the broader market. At this time among Small and medium enterprises have many run by groups of people educated to build brand awareness and product image are good. This educated group generally are not absorbed in working on large industrial and self-employed or entrepreneurs do have souls. Thus the competition of small and medium businesses no longer in the narrow scope and limited product, but has been competing at the level of quality and product image. This is where the real brand holds a very strategic role to differentiate its products with competitors.
Building a Brand that both seen as crucial to the success of any business to demonstrate the quality of a product. Have you ever questioned a situation where someone thinks often found to have committed a failure in branding and brand building. In the end, many business people often blame the process of branding as something done in vain and useless costly. Then, choose the return rests with conventional forces. The key is how to build a good brand and gives a positive effect for our products.
From the amount of experience gained during many years in the branding industry, the result is surprising. Particularly in Indonesia, until recently the development process of branding is still much misunderstood by definition limited to making a good logo, collateral interest, to just run the registration process patent / copyright of the logo.
Remember that your brand may be very well known by the community (high brandawareness) but could not be ascertained whether it be the choice brand (brand retention and brand loyalty).
Building a Presence By Brand
Imagine you were going to buy a cell phone. Obviously the first thing that usually taken into consideration is price. In addition, if possible, choose a model with the latest technology from all the available. In the era of free trade and globalization as currently many brands of new cell phones are popping up.
The product offers all the variations of the price offered. Most buyers look for other brands that have a similar model and possibly to specifications and prices are much lower.
What can we learn from situations like this? The worst situation is so many similar products so that when brands are disguised in a test product, many consumers have difficulty in performing the identification process. That is, due to market demands so great, many manufacturers are finally getting carried away with the current trends without thinking about differentiation.
It’s hard to build a unique differentiation without the owner based on the soul of a brand. Currently very dynamic industry, the current staff turnover has been rapid, and between them have a basic education similar to each other.
What probably happened is that the resulting ideas can certainly be a lot of similarities so that the relevance of price to the final battle between the various manufacturers that exist.
Why is differentiation important? Because the public is given too many choices. We as part of the public do not have much time to find and examine one by one on offer.
Therefore, we have offered one or two strong reasons why we should choose one product among the hundreds of existing brands. Think of how a cup of coffee can be seen to be a valuable way of life and much higher than in coffee houses around us.
What we must understand before creating the formulation of a differentiation?
First, we must ask yourself as the owner of a brand is what matters underlying the creation of these products. What are the elements that encourage us to go in and become players in the industry, and specifically whether the vision to be achieved in the long run.
This factor must be disclosed in detail, not merely want to make the best products, the largest companies, and others. We must find out what opportunities would be taken from existing competition. Then the perception of what you want to wake up in the relationship and how the public see the brand.
Second, to create a differentiation is not necessarily in the form of functional (tangible), may be emotional (intagible), for example, to sell a shoe product is not necessarily based on mere material or technology (which keeps changing every time).
However, the spirit of what to bring for the shoe wearer. Do we make the formulation of differentiation that actually reduce the space for the development of future business.
A brand must also grow organically with the times and the behavior of market share. In this case, differentiation is emotional also helps provide a focus on management to develop their products with the corridors are more clearly organized and able to build the perception of and engagement with the public better.
Branding or building a brand for your company has an important role. Defining a brand is the beginning of the branding process. The process of branding itself requires the steps planned and measurable. Branding is not just giving the name and spirit but also to build business for the long-term targets. Defining branding or brand you are creating the foundation for all other components in building a business.
The definition of branding / brand you will serve as your measuring stick in evaluating any and all marketing materials and strategies. You can begin to define the brand by answering the questions below.
- What products and / or services you offer? Determine the quality of these services and / or products.
- What are the core values ??of your products and services? What are the core values ??of your company?
- What is the mission of your company?
- In what areas of your company specialize?
- Who is your target market?
- What is your company tagline?
- Using information from the previous step to create a personality or character that represents your company’s products or services. Characters such as? What qualities stand out? Is your company’s personality that are innovative, creative or sophisticated?
- Use a personality that you created in the previous step and build relationships with target markets that are defined in Step 5. How personality that reacts to your target audience? What characteristics stand out? Characteristics and qualities that get the attention of your prospects.
- Review the answers to the questions above and create a profile of your brand. Describe your personality or character with the same words as if you were writing a biography or personal ads. Be creative.
The brand defines your business, any questions should be answered honestly and focus on the target audience / market who want targeted. Document any answers as the material development of your company.
Advances in market penetration of Chinese products and the decline of the West provides a distinct advantage for Indonesian products. Primarily in building its own brand. According Kartajaya Hermawan, President and Founder MarkPlus Inc., Indonesia during 2011-2016 was in the gold bridge, so it is a good time to create your own Brand. Creating a local brand of good will boost the competitiveness of local products in both national and international level. Examples of products are quite successful is the industry introduces a local brand of cigarettes, herbs and drinks. Although not yet dominate the market for herbal products but slowly began to shift the pharmaceutical industry.
The importance of creating brand has not been matched by market conditions Indonesia itself. The nature of consumers in Indonesia are too forgiving, “Quality has not become number one in the minds of consumers. They are easy to forgive, “said Hermawan. Unlike the climate in foreign countries where the delivery and the promise is so high. These conditions make the brand competitive climate in Indonesia is not equivalent to global (developed countries). “So, organizational culture of Indonesian companies have not reached the global level,” he added.
Besides Indonesia market conditions that have not put quality into the barriers during the fight in the competition at the global level. Conditions in the country while competing to create Country image in the global market.
In creating the branding strength of the company should pay attention to the GDP (positioning, differentiation, branding). However, this action must be supported by all aspects of the company, ranging from the division Research and Development (R & D), production and marketing.
If Chinese products with a myriad of variations in the quality of its products with confidence to reach the world market, of course, products of Indonesia are also able to do that. By creating a brand that refers to the quality of the products necessary to compete in a global world.
A marketing communicator must be more wise in a situation like this, because errors in communication will be a waste. Effectiveness becomes much more important than efficiency, because there are three layers of defenses in the human brain before he decided to transplant an idea into an existing network of perception in his head.
First, the outermost layer, the sensory register (SR). Here, all the information flows immediately rejected if deemed not relevant to the charge of the lattice filter. If the information you got through the SR, there is a second layer to be penetrated, which is short term memory (STM). That is, information that escaped the filter, the bias is uncertain permanently grafted. Resemble members of the bodies of others who are rejected by the body bias someone who undergo transplant surgery.
Now, if the STM bias is also bypassed, then slip into the information network of long term bias memory (LTM). Don Schultz found in his research that only when there is relevance of behavior, a new information bias lancer penetrate the third layer. Therefore, Schultz insisted that only the segmentation behavior to be valid in a market that will become increasingly varied. In fact, if you want more precise shot to the consumer, a marketing communicator must have a database of all members, the market, so the segmentation behavior can be made individually, or at least split into several niche markets.
Keeping a good performance of a company or the realization of a business is one of the most complex functions that are in the business world as the main tasks are to be able to identify the opportunities and dangers that are environment distributors , suppliers, customers, consumers, etc.
For all these points and to keep a good diet any ideas or business enterprise must have a marketing plan developed in the best shape. By this we can use all the disadvantages that exist in the market.
The outcome and effectiveness of a marketing plan is derived from how well they do the study. In this way we find the validity and reliability of all the sources we use to make the marketing plan.
It is very common to find in the media, businesses or businesses that create a marketing plan based on research carried out on competition, distribution, consumer, etc. But in the end do not apply and based on simple instincts all without relying on the research conducted. Read the rest of this entry »